What is Click Fraud and what are methods to avoid Click Fraud?.

Pay per Click Service is an important and essential tool for many online marketers. Thousands of advertisers promote their products and services on different web sites which have been generating revenue for the websites and benefit in terms of Leads and customers for the advertisers. In the recent years, Click frauds have been happening which have stirred a threat in the global market.

What is A Click Fraud?

Click fraud is act of clicking keenly on a search engine sponsored listing or banner ad with the intention of falsely increasing clicks as consuming the advertiser’s pay-per-click budgets. Basically an ad blog is created for each advertiser and is placed on the web site for publicity and leads. Every time a genuine viewer clicks on the advertisement, the advertiser pays for the click. The web site and the advertiser both get benefited only if the clicking party is an authentic one. Smart competitors with aid of computer programmers have developed robots, these robots are programs which have the ability to crawl into websites and generate a click on the ads published on the sites. The main intention behind fraud clicking is just to consume advertisers pay per click budgets.

How free is our Web site from Click Frauds?

Many of them who opt to be advertised for PPC (Pay per Click) services have to be aware of the frauds happening around. Few become victims of Click frauds and its ages before they realize that they have been funding the fraud.

What is the result of Click Fraud?

• Millions and millions of Dollars are lost every year as a result of these fraudulent clicks.
• Purpose of advertising on the internet fails.
• Sheer wastage of time.

What are methods to avoid Click Fraud?

To avoid click fraud is by no means easy. We would suggest some of the following steps to avoid click fraud. Sticking to major pay per click players like Adwords and Yahoo’s PPC network is the best practice. These networks assure a quality traffic and minimal exposure to frauds. The other method is, determine the quality of the traffic coming from online pay-per-click advertising by monitoring the conversion rate. If you get higher conversion rate from online pay per click advertising, it means that the advertising campaign is more worthy and less prone to click frauds. The other method is taking aid of Click-tracking tools, these tracking systems have a tracking scripts, these scripts collect data of your visitors from these PPC search engines such as their IP address, the time they spent on your website, their country of residence and so on. This is one of the most effective methods to avoid click fraud.

We at Logicserve have developed certain strategies which is a sure method to avoid click fraud. Subscribe to Logicserve’s click fraud detection service to get best from your Pay per click advertising campaign.